One of Utah’s Strongest Scenes of Summer: Vasa Fitness
Perhaps not broadly well-known, residents of the Beehive State enjoy a highly active lifestyle. Despite the apparent popularity and presence of chain fast food and sweet treat locales throughout the state, similar chains are also diffusely growing from North to South along the Silicon Slopes, and they are actively working to trim rather than widen our waistlines: Fitness centers.
Among these waistline-trimming chains is Vasa Fitness, a conglomerate fitness corporation gaining traction throughout states in the Southwest, which has taken over many rebranded fitness chains in Utah, including Gold’s Gym’s. And it’s no surprise this chain is adding links throughout the Beehive State in particular, given its killer monetary incentives to join and stay a participating member, often starting at less than $10 per month. In a state perhaps better known for prioritizing monetary frugality to a greater degree than physical fitness, this seems to be a viable, ingenious business model to propagate within our state lines.
Priced at less than $10 per month, one may imagine that membership at Vasa Fitness clubs would include access to one dumbbell every other hour and an occasional treadmill circuit… however, tens of thousands of Utahns will tell you that Vasa’s facilities and resources often surpass expectations. This may be an anthem to the growing competition throughout the state, with other fitness chains (e.g., Eos, Planet Fitness, etc.) encroaching on the target market.
Oftentimes, perks of Vasa membership include unlimited access to water massage and tanning beds, hot tubs, saunas, and discounted personal training and nutrition shop merchandise. Appealing to Utahns’ inner frugal nature, Vasa Fitness seems to have hit its stride in an important market sector in the Mountain West.
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